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Erica Endicott Design Studio

Erica Endicott Design Studio

Visual storyteller specializing in higher education, magazine design, and annual reports. Formerly at Georgia Tech, Emory University, and Atlanta International School.

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Up With the White + AU Campaign

Erica EndicottOctober 6, 2023April 12, 2025Events

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Logo reads "Up with the White and A.U.," a play on the nickname for the Georgia Tech team, "The White and Gold"

To participate in 2019’s Year of the Periodic Table, Georgia Tech’s School of Chemistry commissioned a special event graphic. It was my idea to rename the campaign “Up with the White and Au,” as a play on Georgia Tech’s fight song “Up with the White and Gold” (the school’s colors).

This work was selected for the collection of the Science Museum London.

award-winning

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