Oglethorpe University asked me to create a visual identity and campaign for their MBA program. They needed a graphic treatment to be used alongside Oglethorpe University Hammack School of Business logo, a one-page information sheet, and social media graphics.
As I was trying to come up with something that would be part of the Oglethorpe identity — while also being visually distinctive — I took a really, really close look at the school logo, and it led me to what I think is the perfect synthesis of the existing Oglethorpe brand and new-program excitement.
On this project I wrote some copy… a lot of copy, actually. Did I mention that I was an advertising major? 😉 I noodled around with some of it as I was doing my visual thinking, so it was just a natural part of my process.
The client reported that the work was a “phenomenal job,” and that it was “very well received by the board. You gave us exactly what we needed.” It makes my day to hear that kind of client response!
Logo and identifier treatments
